Tuesday, 14 September 2010 - Switzerland, Lausanne
The logo of the Paris United WSB team
The city of Paris today announced its team name and logo for the World Series of Boxing (WSB). Paris United will be competing in the WSB European conference against teams from Milan, Istanbul and Moscow from November 2010.
Paris United CEO Brahim Asloum explained the thoughts behind the creation of the logo: " The logo includes two principal French symbols : the cock and the Eiffel Tower. The choice of the cock as a French symbol dates back to the collapse of the Roman Empire when the Gauls created their own territory. This symbol is used by most sport associations. And the Eiffel Tower, built by Gustave Eiffel in 1889, is the symbol of France choosing the path to modernity at the end of 19th Century. These symbols emphasize Paris United's boxing goal to present a team as a powerful sport union which brings some major changes".