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SportAccord and YouTube are working on new models to increase promotional opportunities for Members content on The Sports Hub on YouTube. The focus is on the development new monetisation models and of live streaming.
Currently, YouTube offers SportAccord Members the opportunity to monetize their content on The Sports Hub through ads. Members subscribing to this model allow Google to place ads of Google partners in relation to their content.
SportAccord and YouTube are now negotiating on a alternative model for The Sports Hub with the objective to offer members the opportunity to brand the content of their channel with their own partners. The branding will be exclusive and could hence be an interesting feature for IFs to extend their partners’ presence.
The current Members of The Sports Hub will be included in the development on this model and are invited to join the workshop “New Perspectives on The Sports Hub – Monetisation Models and Live Streaming” on 25 March 2011 in Lausanne.
For information on this workshop, please contact:
katrin.holz@sportaccord.comCurrently, YouTube offers SportAccord Members the opportunity to monetize their content on The Sports Hub through ads. Members subscribing to this model allow Google to place ads of Google partners in relation to their content.
SportAccord and YouTube are now negotiating on a alternative model for The Sports Hub with the objective to offer members the opportunity to brand the content of their channel with their own partners. The branding will be exclusive and could hence be an interesting feature for IFs to extend their partners’ presence.
The current Members of The Sports Hub will be included in the development on this model and are invited to join the workshop “New Perspectives on The Sports Hub – Monetisation Models and Live Streaming” on 25 March 2011 in Lausanne.
For information on this workshop, please contact:
www.youtube.com/thesportshub
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