A. INTRODUCTION OF BOXING 16

1. Description of Boxing 16

Boxing 16 is a project initiated by AIBA to carry out various revolutionary strategies in order to truly govern the sport of Boxing at all levels
Boxing 16 is designed to change the future of the sport of Boxing with AIBA taking the leading position in the following areas:

o Olympic Boxing (Amateur) and Professional Boxing

o World Combat and Fighting Sports

o Global Sports Marketing Industry

o International Sports Community and Olympic Movement

The project is designed to accomplish all its missions by the time of the Rio 2016 Olympic Games

2. Why Boxing 16?

In 2007, AIBA declared that its mission would be to govern the sport of Boxing in all its forms and since then, AIBA did not create a program to meet this mission: Boxing 16 is the one to fulfil this mission
AIBA and WSB programs will face serious consequences if the ultimate outlet for boxers is not provided after the London 2012 Olympic Games
It is the right time to launch Boxing 16 and Professional Boxing in AIBA in regard to the current global market situation
AIBA should be the ultimate responsible body for the boxer‘s entire Boxing career
AIBA should provide more support for all National Federations by generating more revenues and Boxing16 might be the only possible source

3. Goals

Enhance and create three major properties under the AIBA umbrella as core development and commercial assets:

o AIBA Amateur Olympic Boxing (AOB)

o World Series of Boxing (WSB)

o AIBA Professional Boxing (APB)

Redefine all different rules into a single, integrated system controlled by one governing body
Launch a Boxing Marketing Arm (BMA) to lead and manage all commercial properties
Develop a massive grassroots foundation to sustain a continuous high level of production of boxers
Upgrade the global image and reputation of Boxing and AIBA to take the sport back to its “Golden Age”

4. Situation Analysis – Boxing in Past

Believe in the sport of Boxing as a great commodity; however, it has been badly packaged and poorly managed for the past 30 years
Currently seen as two completely separate Boxing worlds – Amateur and Professional

o Without cooperation and unity

o Two different rules, competition styles

o No crossover careers for boxers, coaches, officials, etc.

Recognized permanently as poor people‘s sport with a violent attribute – led to limited commercial value
However, positive gradual acceptance as a potential health-related exercise
Stained and unpolished Sport Giant in International Sports

5. What to Accomplish – Boxing for the Future

To enhance and manage Boxing as one of the most beloved and demanded commercial sport products
To integrate all Boxing organizations and bodies worldwide:

o Work under the supervision of AIBA for the protection and security for the best interests of the boxers and of the Boxing family

To be respected as one of the most popularly supported sports around the world for addressing the social development problems of young men and women, especially in developing countries
To create an environment in which the boxers can enjoy Boxing with some transparent and fair judging in competitions · To change the image and reputation of the sport of Boxing as:

o Genuine human competitive sport – no violence

o A sport for all, regardless of background and social status

o A sport that provides all young people with hopes and dreams

6. Situation Analysis – AIBA in Past

Declared to be the leader in the worldwide sport of Boxing; however, it is not possible to be the true leader unless it reforms and directly manages the professional world
Constrained by limited resources to govern the Boxing world globally

o Overly political without constructive ambitions and visionary missions thus unable to build on the sport‘s potentials

o No connections with global business partners or strategic alliances

o Struggling for financial independence · Participation of members with outdated knowledge and experience – lack of innovation and future-orientated thinking

o Needs stronger and more revolutionary reforms than ever before

7. What to Accomplish – AIBA for the Future

To become the true leader in managing and supervising all levels of Boxing worldwide
To govern all levels of Boxing under one integrated set of rules to generate a more respected, exciting and attractive sport for TV, commercial partners and spectators
To become a controlling and safe financial resource for all boxers in developing countries around the world
It is now time to move up to either A or B level Olympic sports in the Olympic movement

8. Main Strategy for Success

Create AIBA Professional Boxing (APB) starting 2013

o Become the ultimate outlet for boxers so that unless they become professionals, the highlight of their career is their AIBA career

Consolidate all properties and market them under one operational umbrella by creating AIBA marketing agency – Boxing Marketing Arm (BMA)

o Targeted at global penetration

o Forge strategic partners with all key sectors interested in sports and Boxing

o Create, own and distribute innovative sport & entertainment & legacy programs

Concentrate on essential core products for success – best boxers (champions) and coaches
Solicit and manage support from IOC, National Federations and all existing Boxing stakeholders

9. The Structure of Boxing 16 – The Background

AIBA properties are all Amateur level events managed by National Federations competing among nations
WSB is a competition among franchised teams with professional rules
AIBA now intends to form its new professional property which will be named “AIBA Professional Boxing (APB)” as follows:

o Only AIBA amateur boxers can turn to APB boxers

o APB boxers should remain as members of National Federations

o Details conditions are also described in the APB property pages

As the sole governing body of all 3 programs, AIBA needs to find a way to synergize all efforts and manage them

10.The Structure of Boxing 16 Chart

11. Technical & Competition Rules

With the launches of the World Series of Boxing (WSB) and AIBA Professional Boxing (APB), it is strongly recommended for the fundamental rules of all 3 programs to be identical
Through the demonstration of attractiveness and public interest coming from WSB competitions, the rules should be based on the WSB Technical & Competition Rules

Headguard

o No headguard in all elite competitions of AOB, WSB, APB

o Keep headguard for Women, Youth and Junior categories

Gloves

o Current WSB gloves for all elite competitions of AOB, WSB, APB

o Women, Youth and Junior categories should have different sizes

Vest

o Only boxers in AOB competitions, men, women, youth and Junior should wear a vest in all categories

Scoring System

o Current WSB Scoring System to be used in all competitions

B. INTRODUCTION OF AIBA PROFESSIONAL BOXING (APB)

1. Core APB Programs

I. Individual Ranking Competition

o Individual Ranking Competition is the program in which all APB boxers will compete at different levels following individual rankings

o Each boxer will still represent his country; however, the focus will be on individual glory

o This program will start immediately at the time of the APB launch

II. Worldwide Competition

o In addition to the Individual Ranking Competition, APB will also have a global event to which each National Federation will be able to send APB boxers to represent their country

o This program will be developed a few years after the APB launch

2. Individual Ranking Competition

APB should have the following 3 different divisions:

I. World Ranking Competition

a. World Ranking #1 – 20 (20 boxers) in each weight category

b. 10 Rounds for Ranking Competitions

c. 12 Rounds for all Title Matches

II. Continental Ranking Competition

a. World Ranking #21 – 50 (30 boxers) in each weight category

b. 8 Rounds for Ranking Competitions

c. 12 Rounds for all Title Matches

III. National Ranking Competition

a. World Ranking #51 and below in each weight category

b. 6 Rounds for Ranking Competitions

c. 10 Rounds for all Title Matches

3. Eligibilities of APB Boxers

a. AOB Boxers

Current AIBA (AOB) registered boxers who want to turn to APB with a record of, at least, one participation in an AIBA 3-Star event
Age limit to be from 19 years old until 40 years old
For the 1st season only, APB will accept current professional boxers with limited terms and conditions
APB boxers will be able to compete in the Olympic Games with limited terms and conditions

b. Current Professional Boxers

Current professional boxers who have a record of competing in AIBA events by representing AIBA National Federations
Boxers who turned Pro within last 2 years
Boxers who competed less than 10 or 15 bouts · In exceptional cases, APB can consider to accept some boxers who can add much value to APB
Total number of current professional boxers should be less than 20% of total APB boxers

4. APB Boxers Eligibility for the Olympic Games

a. Olympic Eligibility

Age limit is from 19 – 34 years old
Any AIBA (AOB) boxer who turned to APB within last 3 years
All boxers from current professional organizations will not be eligible
All APB boxers registered in their National Federations

b. Olympic Qualification

Proposed APB Boxers’ Olympic Quota:

o 36 APB boxers (compared with 5 boxers from WSB)

- 4 boxers in each weight category until 81kg – 32 boxers

- 2 boxers in each 91kg and 91+ kg

Olympic Qualification:

o All 8 weight categories – 32 boxers

APB Champions and 3 winners from playoff match among top four APB ranked boxers

o Heavy and Super Heavy categories – 4 boxers

- APB Champions

- 1 winner match between ranking #1 and #2

5. Identifying Future APB Boxers and Proposed Timelines

AIBA (AOB) top ranking boxers

o Potential medalists and good performers in both the AIBA World Boxing Championships Baku 2011 and London 2012 Olympic Games

WSB current top ranking boxers
Selected current professional boxers
Recommended boxers from National Federations
Non-AIBA (AOB) ranking boxers evaluated with great potentials by AIBA Boxers Selection Committee

6. Relationship between APB and National Federations

Eventually, all National Federations should have both Olympic Boxing and Professional Boxing programs under one NF governance
APB will work only with National Federations for boxers
National Federations producing APB boxers will receive a revenue share from APB via BMA
APB will support the training programs of talented and potential APB boxers from National Federations in AIBA Boxing Academies
APB will support National Federations’ management of the National Level APB programs
Additionally, due to the inclusion of APB programs in National Federations, these may be able to receive additional funding from NOCs and governments

7. APB Promoters

BMA will be the main APB promoter:

o BMA will be responsible for both World and Continental Level APB Programs for the following areas:

- Contract all APB boxers

- Organization of all World and Continental competitions

- Through the National Federations, manage the National Level promoters in regard to

Competitions

· APB/BMA will also have National Level promoters:

o These promoters will be responsible for National Level APB program

o These promoters should be licensed by APB/BMA

In case current professional boxing promoters wish to be APB National Level promoters, they will need to terminate their relationship with current professional boxing organizations

8. APB Coaches

APB coaches can be from either AIBA Olympic Boxing (AOB) and current professional boxing coaches who wishes to be in APB by terminating their involvement in current professional boxing
APB coaches can be AIBA (AOB) coaches and vice versa by obtaining the proper certificates
Coaches must obtain certification from APB

9. APB Referees & Judges

APB R&Js should be from:

o AOB R&Js

o Current professional R&Js who terminated their involvement with current professional organizations

Qualification for AOB and APB:

o AOB R&Js and APB R&Js should be completely different persons

o R&Js must obtain certification from APB

10. APB Supervisors

APB Supervisors should be from:

o Trained AIBA EC or Commission Members and other qualified officials

o WSB Supervisors

o Current Professional Supervisors who terminated their involvement with current professional

o organizations

Qualification for AOB and APB:

o AOB and APB Supervisors should be completely different persons

o Supervisors must obtain certification from APB

11. APB Ringside Doctors

APB Ringside Doctors should be from:

o ABO Ringside Doctors

o Current professional Ringside Doctors who terminated their involvement with current professional organizations

Qualification for ABO and APB:

o ABO and APB Ringside Doctors should be completely different persons

o APB Ringside doctors should be certified by APB

12. Roles of Academies for APB

AIBA will have the following 6 Academies in the future:

o A central one in Almaty, Kazakhstan

o 1 additional Academy on each continent · Timeframe:

o The central Academy will open in 2013

o AIBA plans to identify each continental Academy in 2012

o Thus, from January 2013, boxers’ training will be possible

o AOB, WSB and APB boxers will use AIBA Academies’ facilities

Boxers

o New World Level and Continental Level APB boxers who do not have coaches, managers, etc.,

o will use Academies’ facilities

o Young (16-18 years) signed boxers who cannot take part in APB as yet will train in Academies (especially those from developing countries)

o Academies will also provide post career programs for APB boxers

Officials (R&Js, Coaches, Supervisors and Ringside Doctors)

o Officials APB will be trained and certified in main and continental Academies

Leaders/instructors will be trained to be dispatched to the continental Academies

13. APB Organization Structure

a. Main Duties of APB

To manage all official functions for running APB competitions
To develop the APB Technical & Competition Rules
To assist BMA’s marketing activities and contractual relationships with the boxers
To support the competition management in all National Level APB events
To certify all APB officials and development
To appoint all APB officials for the competitions
To select boxers for APB programs
To further develop future APB boxers and cooperate with Academies
To license all commercial rights to BMA as granted to APB by AIBA

b. Status of APB

APB must be a non-profit organization under the registration and umbrella of AIBA
APB will receive shared revenues from BMA to maintain its operation
APB will also generate its own revenues
APB will report to AIBA Executive Committee
Independent operation from AOB program and WSB

14. APB and WSB Relations

WSB Franchise can select current APB boxer

o WSB Franchise pays salary during period of boxer’s stay

o APB boxer can be called by BMA in order to fight during the season and WSB Franchise must agree to it; however, profit share still has to be decided as Franchise is penalized by not having the boxer

WSB Franchise has currently a boxer under contract who has not been contracted by APB

o If the boxer wants to compete in APB, the WSB Franchise will be his promoter/agent for the first season and receive a profit share for it

Mutual exchange of boxers between APB competitions and WSB Franchises will be possible and increase the value for WSB Franchises
Organization APB events involving WSB boxers

o WSB boxer – APB boxer: BMA gives the WSB Franchise of the boxer the first right of refusal for hosting the event

o WSB boxer – WSB boxer: BMA gives the WSB Franchise of the highest ranked boxer in APB the first right of refusal for hosting the event

Establishment of a common calendar will be important for the success of both organizations as otherwise tensions will rise between WSB and APB because their interests are different

C. CREATION OF BOXING 16 MARKETING COMPANY (BMA)

1. Areas of Business

a. TV Right Sales for AOB, WSB and APB
b. Sponsorship Sales
c. Television Production
d. Event Management
e. Athlete Management
f. AIBA Fitness Boxing
g. Boxtainment Channel

2. Structure of BMA

3. Finance

a. BMA will have a combination of private and strategic investments
b. BMA will be the financial resource for Boxing Academies
c. BMA will share the revenues with AOB, WSB, APB, Boxers and NFs

D. TIMELINES OF BOXING 16

a. Timelines of Boxing 16 (2011)

After the AIBA EC approval, hire consulting firms to develop the APB Business Plan including the BMA Business Plan
Start to organize the APB structure in AIBA
Identify and appoint the APB CEO and APB staff in 2011

b. Timelines of Boxing 16 (2012)

Launch of APB Structure:

o Registration and recruiting

o Rules development

o Training of Supervisors, R&Js, Coaches and Ringside Doctors

o Host the APB Congress among key nations

o Develop manuals and guidelines

Launch of BMA Structure: