The presentation of the Licensing Program of the World Combat Games
2013 took place in Moscow “Crocus City” exhibition Centre. It is a
startup of the powerful promotion of a Multi-Sports Event brand which
already attracted the attention of major Russian companies.
In his speech to the
representatives of the largest transnational companies Aleksey Levitsky,
Director on Finance and Marketing of World Combat Games 2013
Directorate, highlighted that through participation in market and
licensing programs of the Games, business will get a unique opportunity
to introduce its product to the global public, to the combat sports
enthusiasts from all over the world.
The most successful commercial project
in the field of sport is the Olympic Games which brought first profits
after the competitions in 1932 in Los Angeles. This is the event which
can be considered a starting point on the way to the international
marketing program establishment. From then on the number of sponsors has
been steadily growing. Today not only the Olympic Games are considered
to be financially successful sporting events, this also applies to the
major international competitions. These include the World Combat Games
which attract the attention of millions of spectators, participants and
representatives of the advertising business.
Within the frames of the souvenir
merchandise licensing program the interested companies obtain not only
the right to use the mascots of the World Combat Games for commercial
purposes on the territory of the Russian Federation. The holder of the
status - “Official producer of SportAccord World Combat Games 2013
souvenir merchandise” will get the following benefits:
1. An
opportunity to release a limited edition of souvenir merchandise
autographed by the participants and new champions of the Games 2013,
2. Exclusive representation solely in the producer’s merchandise category
3. Participation in the program on the protection of souvenir merchandise against fakes.
4. Participation
in the program aimed at raising customer awareness, trust and loyalty
to the produced merchandise and to the brand of the souvenir merchandise
producer.
5. Increased presence of the partner company in the market.
6. Tickets and parking permits to the World Combat Games 2013.
In addition the holder of the status
“Official producer of the SportAccord World Combat Games2013 souvenir
merchandise” gets extensive informational and PR support and an
opportunity to promote his own brand.
The status “Official supplier of
SportAccord World Combat Games 2013 souvenir merchandise” means making
an appearance at a high international level and a real contribution to
the development of sport in Russia, to the health of our children and
the care for the younger generations.
The World Combat Games 2013 is ranged
among the largest sport projects which will be held in Russia - the
Universiade in Kazan and the Olimpiade in Sochi. According to the
tentative estimates the event audience will be over 300 million people
worldwide, while over 200 thousand people will visit the WCG.
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